Client : 7UP
Fair : Activatie campagne
Location : Amsterdam

This promotional car was realized in collaboration with Tosti Creative. The problem was to realize a suitable promotional vehicle in a very short period of time, to set up and burn it to the new 7UP Moijo beverage.

The activation campaign was aimed at activating 7UP Moijto, a new summer drink. It became a riding beach, with a warm tropical climate, beach bar and DJ inside.

Photographer: Bete Photography